The founder of LEIN, a bespoke womenswear and bridal brand based in New York, had an unconventional brief for interiors firm Studio Eastman – to craft an intimate and luxurious showroom for her clients in her SoHo loft apartment.

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The loft space on SoHo’s iconic Broome St. needed to seamlessly serve clients for their bridal fittings while covertly acting as Meredith’s primary residence. As with most lofts, the space was one large room, which made it a challenging dual-use space.

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The design strategy was to install ceiling-height curtains to close off sections of the space, like the kitchen, and utilize multi-functional, unassuming furniture that could seamlessly change the space from studio to home. During the day, a corner of the main space is the fitting room with what appears to be a gorgeous wood wardrobe and long, draping curtains. In the evening, the dark wardrobe dips down into  a canopy bed  and the linen curtains provide a cozy, private sleeping space.

 

Tall wardrobes line the wide hallway and hold both LEIN inventory and Meredith’s personal belongings, opposite ceiling-hung walnut garment racks of LEIN’s pieces. The living space functions as a comfortable social space for Meredith and friends, as well as guests of brides during fittings.

The goal was to craft a beautiful, unexpected space with layers of feminine and organic details to reflect the essence of the brand. Drenched in Studio Eastman’s signature neutral colors and robust textures, there is an element of masculinity and earthiness in the interiors that challenges traditional bridal spaces. A vintage Danish wingback chair was reupholstered in a camel shearling fabric and paired with a nubby wool tassel rug and vintage Brutalist wooden coffee tables. The live-edge desk – a piece Meredith had custom-made years ago – was paired with an organic-shaped chair and a vintage mid-century table lamp. The studio is an unexpected departure from traditional bridal showrooms, and the unconventional use of the space is perfect for a young, talented fashion entrepreneur.